From a technical standpoint, videography refers to the electronic capture of moving images on electronic media, such as digital cameras, and commercials videotapes and streaming media. This includes specific methods of video editing and post-production as well.
Cinematography covers high production music videos, short and feature-length films, and commercials. Comparatively, videography is usually shot guerilla-style, requires less artistic direction than standard film production and is shot digitally — not shot on film stock.
If you’re early in your career as a videographer or creative director, you may want to take on a short project for a small business just to build your portfolio. “Once you have a portfolio, you can start charging,” says director and producer Kyle Loftus. “Invest that money into your next commercial, maybe to hire someone with a better camera, better lighting, or just more experience to help you.”
